Oakley: Future Genesis

Creative Agency
Kamp Grizzly

Role
Copywriter

Tasked with revitalizing Oakley's image, I leaned into the future-forward theme, envisioning Oakley sunglasses as the ultimate apocalypse accessory—guaranteeing we'd not only survive the end of the world but do so in style. After all, when the world ends, you might as well look cool doing it.